Where Delaware's auto body and collision shops are
The largest concentrations of auto body and collision shops in our Delaware data are in Wilmington, Dover, Newark, Bear, New Castle, Middletown, Smyrna and Newport. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
In Delaware, 21% of auto body and collision shops have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Dover searches are not in that group. They are near 458 reviews and they ask every customer.
The website gap in Delaware
32.2% of Delaware auto body and collision shops list no website on their Google profile, fewer than the national 35.4%. Nationally, auto body and collision shops with a website have a median of 91 reviews against 21 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Delaware
- Put up a real website if you are in the 32.2% without one. Service pages, city pages for Wilmington, Dover, Newark, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 60-review shop past the Delaware 75th percentile (141) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 60 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.