AI search optimization for a auto body shop
Drivers now ask an assistant the questions they used to ask a friend. Can I pick my own body shop or does the insurance company decide. Who near me is certified to weld aluminum. Which shop in town works on Subarus. That answer gets assembled from your Google profile, the plain text on your site and third-party listings, and if you never wrote the facts down, you are not in it.
The work is unglamorous. Put the facts in sentences. Your I-CAR training level, every OEM certification you hold and the makes it covers, which carriers you have a direct repair agreement with, whether you take customer-pay work, your typical cycle time, and the plain statement that the vehicle owner chooses the repair shop. Text on a page, not baked into a photo or a PDF.
The mistake is treating this like keyword stuffing and dropping city names into a footer. Assistants quote sentences, not keyword lists. Two weeks in, working means you can open a fresh session in each assistant, ask what a customer would ask, and see your shop named with the certifications correct.