Local SEO and Google profile for a auto body shop
The map pack is three slots and most collision searches end there. The order is decided mostly by distance, category, review volume and how complete the profile is, and two of those four you can fix this week.
Set the primary category to Auto body shop, add only the secondary categories you truly run, and write every service line into the profile: collision repair, paintless dent repair, bumper repair, frame straightening, auto glass, paint, hail damage. Load real photos of the booth, the frame rack, the measuring system and finished work rather than stock images. Post weekly. Answer the profile Q&A yourself, starting with whether the customer gets to choose the shop.
The median shop in this trade has 54 reviews, but the shops holding map-pack slots in a metro sit closer to the 90th percentile at 367. Hours matter too. Only 36.1% of shops publish Saturday hours and 8.5% list none at all, which quietly removes them from results. Two weeks in, working looks like more calls tapped straight from the map and photo views climbing week over week. The full numbers are in the benchmark report.