Appointment setting for a auto body shop
Retail collision arrives one damaged car at a time. Referral accounts arrive in batches, and they are almost never sold by advertising. Somebody calls, and then somebody shows up.
The list for a body shop is specific. Independent insurance agents, who still steer heavily even though the customer chooses the shop. Used car lots and small dealer groups that need recon work. Fleet managers at plumbing, HVAC, electrical and delivery companies running ten to sixty vehicles. Property managers with maintenance trucks. Municipal and school district fleets. Towing operators. And mechanical repair shops that do not do body work and need somewhere to send it.
The pitch is not price. It is turnaround, a single point of contact, pickup and delivery, and a monthly statement. Fleet managers buy predictable downtime. Dealers buy speed.
The mistake shops make is having the owner do this between estimates, which means it happens for two weeks and then never again. Two weeks in, working looks like appointments on your calendar with notes on each account, plus a short list of who is worth a second call in ninety days.