Social media management for a auto body shop
Social media does not book collision repairs. It answers the question a driver asks right after they find you, which is whether this place is real and busy. A page whose last post is from 2023 answers it badly.
The material is already in your shop. A quarter panel coming back into shape. A color match under the booth lights. A frame rack with the measuring system on it. The lot on a Monday morning. A tech named and thanked. Three posts a week, shot on a phone, no design work required. Reels of a dent disappearing pull far more reach than a photo of a finished car, because the transformation is the story.
What to avoid: memes, holiday graphics, stock photos of cars nobody in your shop touched, and anything that identifies a customer's vehicle or claim without asking first. Keep plates and VINs out of frame.
Two weeks in, working does not mean follower count. It means that when somebody checks you after hearing your name, the last post is recent and the work looks competent. For a body shop, that is the whole job of this channel.