Where Indiana's auto body and collision shops are
The largest concentrations of auto body and collision shops in our Indiana data are in Griffith, Hammond, Avon, Indianapolis, Gary, Logansport, Vincennes and Brownsburg. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Griffith.
The map pack in Indiana
The map pack is a three-slot race, and in Indiana it is won by review count and recency far more than by rating: 69% of Indiana auto body and collision shops are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 110 reviews and the 90th is 288. Those are the numbers to plan around, not the median.
The website gap in Indiana
A website is the clearest marker of a auto body shop that is going to compete for the map pack, and 38.4% of auto body and collision shops in Indiana do not have one linked. Across the country the median review count with a site is 91, without one 21. If your shop is in the 38.4%, start there.
What to do first in Indiana
- Put up a real website if you are in the 38.4% without one. Service pages, city pages for Griffith, Hammond, Avon, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 61.5-review shop past the Indiana 75th percentile (110) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 61.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.