Auto body and collision shops on Google: the 2026 benchmark report
Review counts, ratings, website presence, hours and the website gap for 70,441 auto body and collision listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 54 |
| Average (mean) | 152.7 |
| 25th percentile | 14 |
| 75th percentile | 147 |
| 90th percentile | 367 |
Share of auto body and collision shops by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 8.5% |
| Under 10 | 20.3% |
| Under 25 | 32.9% |
| 100 or more | 34.2% |
| 500 or more | 6.6% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.59 |
| Rated 5.0 | 16.5% |
| Rated 4.5 or higher | 74.1% |
| Rated under 4.0 | 7% |
| No rating yet | 3% |
Websites
| Website status | Share |
|---|---|
| Website listed | 64.6% |
| No website listed | 35.4% |
| Own domain | 61.6% |
| Social profile only | 2.5% |
| Free or DIY builder | 0.6% |
Median review count for auto body and collision shops with a website: 91. Without one: 21.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 98.9% |
| Public email on profile | 14.9% |
| Open 24 hours | 2.5% |
| Open Saturday | 36.1% |
| Open Sunday | 6.6% |
| No hours listed | 8.5% |
Where the listings are
| State | Listings |
|---|---|
| NY | 3,789 |
| CA | 3,353 |
| TX | 3,343 |
| IL | 3,237 |
| FL | 3,170 |
| PA | 3,156 |
| GA | 3,015 |
| OH | 2,949 |
| VA | 2,767 |
| MA | 2,737 |
| MD | 2,599 |
| NJ | 2,579 |
Primary categories
| Google category | Listings |
|---|---|
| Auto body shop | 31,044 |
| Auto repair shop | 24,601 |
| Car repair and maintenance service | 1,745 |
| Car detailing service | 1,502 |
| Auto dent removal service | 922 |
| Auto parts store | 722 |
| Truck repair shop | 690 |
| Tire shop | 655 |
Read the median before you read anything else
Half of the 70,441 collision listings in this dataset have 54 reviews or fewer. That is a higher median than most local trades, and it changes what "a lot of reviews" means in this business. A body shop with 60 reviews is average. In plumbing or landscaping that same count would put a shop near the top quarter.
Then look at where the competition actually is. 34.2% of collision shops have crossed 100 reviews, so 100 is not a milestone here, it is the middle of the pack. The 75th percentile is 147 and the 90th percentile is 367. If you are trying to hold the three map results in a metro against a consolidator location, 367 is the number that matters, not the median.
The bottom of the distribution is where the opportunity sits. 8.5% of shops have no reviews at all, 20.3% have fewer than 10, and 32.9% have fewer than 25. Meanwhile 6.6% have passed 500. The mean of 152.7 is dragged upward by that tail and by multi-store groups running one profile per location with heavy review automation. Ignore the mean. Compare yourself to the percentiles.
Stars will not separate you
Average rating across the field is 4.6 and 74.1% of shops sit at 4.5 or better. 16.5% show a perfect 5.0, which usually means a small review count rather than a perfect shop. Rating is table stakes. The only place it decides anything is the floor: 7% of collision shops are below 4.0, and below 4.0 a driver with a drivable car simply calls the next number.
What separates shops is count, recency and what the reviews say. In collision the complaints cluster on the same two things every time, cycle time and communication, not on paint or panel work. That is a process fix, not a marketing fix, and it shows up in the star average within a quarter of fixing it.
The website gap is the biggest single finding
35.4% of auto body and collision listings link no website at all. Only 64.6% do. Shops with a website carry a median of 91 reviews. Shops without one carry 21. That is more than a four-to-one spread.
We are not claiming a website generates reviews. Serious shops tend to do both. But the practical read is simple: more than a third of the shops you compete with have nowhere for a driver to confirm you handle their carrier, see your I-CAR or OEM certifications, or send photos of a damaged quarter panel at nine at night. If that is your shop, this is the cheapest gap in the report to close.
Hours and completeness
98.9% of listings have at least one photo, so a shop with none is instantly in the bottom fraction of a percent. Only 36.1% show Saturday hours and 6.6% show Sunday. Accidents do not respect a Monday-to-Friday schedule, and a Saturday morning window for estimates and drop-offs is a real differentiator that costs you a service writer and a coffee pot. 8.5% list no hours at all and 2.5% claim 24 hours, which for a body shop usually means a towing arrangement rather than an open office. Only 14.9% publish an email address.
What to do with this
- Pull your own three numbers first: review count, rating, and whether a website is linked on your Google Business Profile.
- Place yourself honestly. Under 54 reviews is the bottom half of the field. Under 14 is the bottom quarter. 367 and up is where the shops holding the map pack live.
- If you are in the 35.4% with no site, fix that before anything else. Five pages, tap-to-call, an online estimate request that takes photos, and your certifications named in plain text. See website essentials.
- Set a review velocity tied to deliveries, not to a monthly reminder. One ask at every vehicle handover moves an average shop past 147 inside a year. Scripts are in the reviews guide.
- Add Saturday estimate hours and put them on the profile. You will be in the minority that shows them.
- Only then buy ads. Traffic pointed at a profile with 14 reviews and no website pays for the education of the shop across the street. Run the calculator first to see what unanswered calls are already costing you.
Method
This report aggregates 70,441 public Google Business Profile listings collected from Google Maps searches for auto body and collision shops across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Auto Body Marketing HQ, "Auto body and collision shops on Google benchmark report", 2026.