Where Tennessee's auto body and collision shops are
The largest concentrations of auto body and collision shops in our Tennessee data are in Memphis, Knoxville, Chattanooga, Nashville, Cookeville, Clarksville, Johnson City and Murfreesboro. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Memphis.
The map pack in Tennessee
Google shows three businesses in the map pack for a search like "auto body shop near me" in Memphis. In Tennessee the shops that hold those spots usually sit near the 90th percentile, 459 reviews, not the median. 39.7% of Tennessee auto body and collision shops have passed 100 reviews; the other 60.3% are competing for whatever is left below the fold.
The website gap in Tennessee
31.1% of Tennessee auto body and collision shops list no website on their Google profile, fewer than the national 35.4%. Nationally, auto body and collision shops with a website have a median of 91 reviews against 21 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Tennessee
- Put up a real website if you are in the 31.1% without one. Service pages, city pages for Memphis, Knoxville, Chattanooga, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 68-review shop past the Tennessee 75th percentile (173) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Tennessee customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 68 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.