Google Ads management for a auto body shop
Collision is an expensive click and a large ticket, so Google Ads for a body shop either pays for itself quickly or bleeds quietly. Two campaigns carry it. Collision repair on exact and phrase match, and a separate customer-pay campaign for paintless dent repair, bumper work, scratch and scuff, and hail. The second one is cheaper per click, roughly $6 to $14 against $18 to $28 on collision, and the customer pays cash instead of a carrier.
At a $3,100 average repair order, a call at $80 to $180 and a booked repair at $300 to $700 is a business. The mistake nearly every shop makes is one broad match campaign with no negative list, which quietly hands a third of the budget to people shopping for a car insurance policy, hunting salvage parts, or looking for technician jobs.
Two weeks in, working looks like a clean search terms report, calls counted only past 60 seconds, and a cost per answered call that has dropped by a third since day one. The Google Ads guide has the full build.